1903 Mercedes-Simplex 60 HP ‘Roi des Belges’

A 1903 Mercedes-Simplex 60 HP ‘Roi des Belges’ sold for a marque-record $12 million to top sale results at the Gooding Amelia Island 2024 classic car auction.

The most expensive car sold at the Gooding Amelia Island 2024 classic car auction was a rare 1903 Mercedes-Simplex 60 HP ‘Roi des Belges’ which achieved $12,105,000 — a record for the brand and the highest price ever paid for a car manufactured before 1930.

© Gooding