The top results at the Bonhams Goodwood Festival of Speed 2025 sale were model record prices for a 2023 Mercedes-AMG One and a low-mileage 2007 Bugatti Veyron 16.4 Coupé. “JB 1” set a new UK vehicle registration record price.
The Bonhams Goodwood Festival of Speed 2025 sale was highlighted by top results for modern cars, such as the Mercedes AMG ONE, a world record for a Bugatti Veyron 16.4 Coupé, and the highest price ever paid at a UK auction for a vehicle registration number. The 1992 Mazda RX-7 FD Veilside Fortune Coupé, featured prominently in the blockbuster film The Fast and the Furious: Tokyo Drift, sold for over a million dollars.
Bonhams Goodwood Festival of Speed Sale 2025 Results
Bonhams|Cars: Goodwood Festival of Speed Sale, 11 July 2025, at Chichester, UK.
Bonhams earned £10.2 million in total sales, achieving an 80% sell-through rate across collector cars and automobilia, and set multiple world records along the way. The total is the highest for a UK motoring auction thus far in 2025.
Top Results at Bonhams Goodwood Festival of Speed Sale 2025
The top results at the Bonhams Goodwood Festival of Speed classic car auction 2025 were:
| Year | Car | Price ($) | Price (£) |
| 2023 | Mercedes-AMG One Coupe | 3,314,000 | 2,456,600 |
| 2007 | Bugatti Veyron 16.4 Coupe | 2,060,000 | 1,527,000 |
| 1992 | Mazda RX-7 FD Veilside Fortune Coupe | 1,229,000 | 911,000 |
| 1957 | Mercedes-Benz 300 SL Roadster | 1,170,000 | 886,200 |
| – | “JB 1” UK Vehicle Registration Number | 820,905 | 608,600 |
NOTE: Auction in UK £. Conversion £100=$135
Million-Dollar Car Results at Bonhams Goodwood Festival of Speed 2025
The star of the Bonhams Goodwood Festival of Speed 2025 sale was undoubtedly the 2023 Mercedes AMG ONE, which achieved a mid-presale estimate £2,456,600. Boasting Formula 1 hybrid powertrain technology and a road-ready design, this modern marvel is powered by a 1.6-litre V6 turbo hybrid engine derived directly from Mercedes-AMG’s F1 programme. Delivering an astonishing 1,063 horsepower and a top speed exceeding 219 mph, this example was presented in pristine delivery-mile condition and is one of fewer than a dozen UK-registered models. Mercedes produced 275 of the AMG One and this was the first one to sell in a public auction. The price new was around $2,750,000 before taxes and options.
The 2007 Bugatti Veyron 16.4 Coupé sold for a model world record-breaking £1,527,000. Originally estimated at £500,000–800,000 and offered without reserve, this extraordinary result makes it the most valuable Veyron 16.4 Coupé ever sold at auction. It was a single-owner car with only 770 km on the clock.
An even remarkable result was achieved on the 1992 Mazda RX-7 FD Veilside Fortune Coupé, which captivated the crowd as it soared past its £250,000–£350,000 estimate. Featured prominently in the blockbuster film The Fast and the Furious: Tokyo Drift, this iconic car, recognised as one of the most legendary movie vehicles ever created, achieved an astonishing £911,000, after a three-way bidding battle. This is the highest price ever paid for a road-going Mazda. The marque record is $1,750,000 paid for a 1989 Mazda 767B at Gooding Amelia Island 2017.
In contrast, the 1957 Mercedes-Benz 300 SL Roadster achieved a more mundane £866,200. Originally delivered in the USA, this recently restored black roadster is currently on British registration.
Most Expensive British Car Registration Number Plate Ever
Adding to the excitement, The Jack Barclay Collection of automobilia proved to be a major highlight of the sale. This collection, deeply rooted in Britain’s automotive legacy, featured a selection of significant automobilia and the registration number JB 1, famously associated with the legendary dealer and former racing driver Jack Barclay. Accompanied by period photographs showcasing its use on Rolls-Royce and Bentley models, the iconic registration number exceeded all expectations, achieving £608,600 – more than double its estimate of £200,000 – 300,000 – and marking the highest price ever paid at auction in the UK for a vehicle registration number.