A 2016 Ferrari LaFerrari sold for a record $7 million by RM Sotheby’s at the Ferrari Finali Mondiali charity sale in Daytona Beach, Florida. This sale of the 500th and final LaFerrari built set a new world record for the most-expensive 21st century car ever sold at public auction. It is also the most-expensive new car ever sold at public auction. The proceeds of the car, donated by Ferrari, will benefit earthquake victims in Central Italy.
RM Sotheby’s LaFerrari Charity Sale
A one-of-a-kind LaFerrari, offered from Ferrari’s own collection, stormed into the record books on 3 December 2016, commanding a staggering $7,000,000 at a charity auction in Florida. Conducted by RM Sotheby’s in partnership with Ferrari, the exclusive charity sale was held as part of the Ferrari Finali Mondiali weekend at the Daytona International Speedway.
The prized LaFerrari was created as a gift from Ferrari to its home country of Italy, with proceeds from its sale benefitting the reconstruction of Central Italy in the aftermath of the devastating earthquakes of 2016. The car boasts a one-of-a-kind livery and interior, as well as a special plaque to commemorate the occasion.
One of the Prancing Horse’s most coveted creations, original production of the hybrid 949hp LaFerrari hypercar was limited to 499 coupés. In August, Ferrari Chairman and CEO, Sergio Marchionne, announced the leading Italian automaker would offer one additional example to be auctioned for charity.
The LaFerrai sold for $7 million has been created as a gift from Ferrari to its home country of Italy, with proceeds from its sale benefitting the reconstruction of Central Italy in the aftermath of the devastating earthquakes of 2016. It boasts a one-of-a-kind livery and interior, designed as a tribute to Italy, with a special plaque to commemorate the occasion.
LaFerraris Sold at Auction
The 500th Ferrari LaFerrari set a new model record at $7 million and simultaneously set the record for the most-expensive 21st century car and most-expensive new car ever sold at auction.
The other 499 LaFerraris had a retail price of around $1.5 million before options. Only two other LaFerraris have thus far been sold at public auction: Bonhams sold a 2014 Ferrari LaFerrari at Quail Lodge 2016 for $3,685,000 while Mecum sold a 2014 Ferrari LaFerrari just a day later at Monterey 2016 for $5,170,000. Both of these cars had covered only around 200 miles prior to sale.
The Pope’s Ferrari Enzo
Ferrari and RM Sotheby’s have a good record with selling special edition Ferraris for charity. In 2005, Ferrari built a 400th Enzo for the pope. This Enzo, originally built for Pope John Paul II, was sold for charity initially at around $1 million.
RM Sotheby’s sold this Enzo again at Monterey 2015 with only 179 km on the clock for $6,050,000 – double what a standard Enzo would sell for.